Amplify Life Lens

Your guide to protecting today — and growing tomorrow

Industry Insights

44 Retirement Statistics That May Influence How You Think About Your Current Plan [2026]

Young Adults Expect a Milestone to Trigger Life Insurance. A Health Scare Does.

Most adults under 45 don't have life insurance, and new survey data from Amplify shows a personal health event is what most often prompts them to act.

Nearly 1 in 4 Workers Can't Last a Month Without a Paycheck

Our survey reveals the reality of job loss and the tools most people overlook.

8 Best Fast-Decision and Online Life Insurance Options for Digital-First Coverage

Discover the best fast-decision and online life insurance options.

50 Long-Term Care Statistics: The Real Cost of Aging in 2026

The top 50 long-term care statistics.

Life Insurance Basics

Life Insurance for the Self-Employed: Options, Costs, and What to Know

An overview of the options for life insurance for the self-employed.

What Is Life Insurance Used For? How It Works + Benefits

The main uses for life insurance.

When To Get Life Insurance: The Guide For Any Age

When someone or something depends on your income, it's time to think about life insurance.

Living Life to the Fullest with Your IUL: Fun Ways to Harness Its Power

While IULs are well-known for their death benefits, they also offer some incredible living benefits that can make your life more exciting and secure. Let's explore!

Build Your Wealth

Navigating Market Waves: A Tale of Financial Success with an IUL Shield

IUL is a powerful life insurance product that offers both death benefit protection and the potential for long term wealth accumulation through a tax advantaged savings account.

Buy Now To Save Later - Why You Should Buy Life Insurance While You're Young

There's a compelling reason to consider life insurance while you're young: it can save you a significant amount of money in the long run and offer peace of mind that's priceless.

Juggling Priorities: Life Insurance for Busy Professionals

Life can feel like a juggling act at times, with various priorities vying for your attention. Amongst all this, one crucial aspect that often gets overlooked is life insurance.

Plan for Every Life Stage

Whole Life Insurance Options For Your Child: Options, Costs, and What to Know

An overview of the best whole life insurance options for your child.

Maximizing Retirement Income: Mark's Journey with LIRP Revealed

For small business owners looking to enhance their competitive edge and operational efficiency, adopting an innovative benefits plan like the Executive Bonus Plan with IUL could be a game-changer.

Protecting Your Business's Future: A Case Study of Key Person Insurance at Healthy Tail Vet Clinic

For small business owners looking to enhance their competitive edge and operational efficiency, adopting an innovative benefits plan like the Executive Bonus Plan with IUL could be a game-changer.

Unlocking Success: How The Healthy Tail Vet Clinic Boosts Employee Retention and Tax Efficiency with an Executive Bonus Plan

For small business owners looking to enhance their competitive edge and operational efficiency, adopting an innovative benefits plan like the Executive Bonus Plan with IUL could be a game-changer.

Live Well

Can Life Insurance Help Your Overall Wellbeing?

The short answer is yes - see the longer answer inside.

Life Insurance in Your 40s: What You Should Know

Find out why it's an important choice to make in your fourth decade of life, inside.

Will the Covid Vaccine Affect Your Life Insurance?

Short answer: No! Long answer, inside.